If you’re new to SEO, then this article is for you! We’ll cover the basics of SEO and some important considerations that every beginner should know. Whether you’re a small business owner or a blogger, knowing the fundamentals of search engine optimization will help your website rank higher in Google searches so more people can find it.
This guide is intended for beginners who really don’t have much experience with SEO, but it’s also helpful if you want a refresher or just need to clarify some points about how it all works.
SEO has been around since the beginning of websites themselves, but Google was founded back in 1998 so they were one of the first companies to promote search engine optimization as a way businesses could rank higher online. This means optimizing website content so that people looking for services similar to yours would have better chances finding them when searching for common keywords related to their industry.
The first step of SEO UAE is choosing the right keywords. This means understanding what people are searching for when they use Google and other search engines to find websites like yours on specific topics related to your business or industry. For example, if you were a dentist in New York City with an office near Central Park, then some common keywords would be “NYC Dentist,” “Central Park Dentist” or even just simply “Dentist NYC.” The more targeted your chosen keywords are to your specific niche market plus location (if applicable), the better off you’ll be because it will allow you rank higher in searches that include them.
The next step is having a website that includes those keywords in the text, titles and other elements on every page. This will help Google understand what your site is about so it can rank you higher for searches related to those topics.
This also means writing blog posts with targeted keywords included throughout as well as using them in headlines including title tags, meta descriptions and image alt tags if applicable.
The most important thing to remember is that you don’t want your website or content appearing spammy because it will hurt your ranking instead of help. So, if someone searches for keywords related to what you offer and sees a bunch of ads with no actual helpful information presented, then they’ll likely click the ads or back button and look for a site that actually has useful content.
This is why hiring an SEO consultant to help you rank higher in Google searches can be helpful if you’re not sure where to start with keywords, what topics to cover on your website’s blog posts etc.